UI/UX drives user interest. A poorly designed interface makes it challenging for users to interact with the app and complete tasks.
Prolonged time leads to app switching. An app taking too long to load or respond to user input can make the user bounce to a different app.
An app structured with confusion can make it difficult for users to find their way around.
Before launching the app, it is important to test for usability thoroughly, as bugs and glitches can make it difficult for users to use.
An app needs to reflect the user's personality. Understand the user persona and try to customize the app according to users.
Provide users with features they need, but excessive features can overwhelm users and confuse them with what to use.