Suggest tools for B2B companies to generate leads and manage B2B data and sales growth?

LambdaTest, has implemented a product and content-led growth model, where content drives visitors, and a product-led approach drives sign-ups and leads. To engage with users, they use a customer engagement tool called Braze, which provides nudges through channels like emails, In-App messaging, and web push.

They also use paid ads on platforms like LinkedIn and Google as a part of Account-Based Marketing (ABM) activities for lead generation. Also a Customer Relationship Management (CRM) tool is used as it is best suited to the organization's stage, size, and use case to manage leads. Some popular CRMs in the market include Hubspot, Salesforce, Zoho, and Zendesk. In addition, they use paid ads on platforms like LinkedIn and Google as a part of Account-Based Marketing (ABM) activities for lead generation.

Multiple tools for sales growth, such as sales intelligence, prospecting and monitoring, competitive research, sales enablement, sales analytics, and customer success are used. LambdaTest's tools include Clearbit, Zoominfo, LinkedIn Sales Navigator, Lusha, Justcall, Klue, Crayon, CRM, SalesIQ for chats, Jira for tickets, and Braze for customer surveys and engagement.

There are many tools and platforms available for B2B lead generation and management of B2B data, and selecting the right ones depends on the organization's stage, size, and specific use case.