Digital Experience Testing: A Complete Step by Step Guide


Posted On: January 20, 2023

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Digital experience testing

Building a digital experience is all about setting up a digital technology-based holistic interaction interface between a user and a company. Websites, mobile apps, e-commerce sites, social media content, in-store kiosks, and smart devices all provide a digital experience to customers, partners, and employees and give them a way to interact with a company or brand.

Digital experiences enable businesses to move beyond digitizing paper-based procedures, it enables them to develop services that are only made feasible by the internet and other contemporary technologies. Therefore, it has become crucial for organizations and businesses to incorporate well-defined and planned digital experience testing strategies to keep customers loyal, satisfied, and happy.

The digital experience first strategy is a customer-driven endeavor rather than an IT-driven one. Utilizing digital technology for its own sake is very different from utilizing it to enhance customer experiences, and better meet consumer wants.

Need for Digital Experience Testing

IT organizations lack the right operational models for developing and delivering great digital experiences. A customer-focused approach should be taken by software development leaders in support of digital transformation and digital experience testing is crucial.

Modern application delivery best practices can help you overcome the challenges of digital experience testing and significantly improve the odds of a successful digital experience for application development and delivery leaders.

  • Unique digital experiences are often key to great customer experiences: It would be impossible to differentiate companies if the best customer experience were easily available as a service to everyone. Coherent, contextual, connected, uniquely valuable customer journeys are built, assembled, configured, and automated by teams working with customer experience professionals.
  • Quick action and adaptation are essential to digital innovation: To transform products and experience development through digital innovation, innovators need to start small and adapt what they learn with rapid releases. It’s also critical that development teams are autonomous enough to use DevOps tools and processes quickly so that digital teams can test new features and capabilities as soon as they are created. As part of implementing a Future Fit strategy, this is crucial.
  • Businesses that harness digital technology can create great economic opportunities: With platform APIs, public cloud services, cloud-native architecture, and open-source frameworks, the buy-or-build dilemma has become more nuanced. Platform strategies are only effective if you have teams to assemble and test the custom-built and purchased pieces.
  • No need to compromise on quality to accelerate release velocity: Organizations don’t have to cut corners on quality or overwork people unnecessarily in order to deliver faster. However, it requires digital and Application Development and Delivery leaders to reshape how they organize, staff, collaborate, and automate their teams. Delivery of high-quality software applications requires nothing short of total reinvention around a customer-centric approach.

Digital Experience Testing ensures that organizations’ digital products and services are seamless and provide a positive user experience. In addition to testing functionality, usability, and performance, we perform browser compatibility testing across different devices and platforms. Organizations can identify and resolve issues that negatively impact the user experience by conducting Digital Experience Testing, which ultimately leads to increased customer satisfaction, loyalty, and revenue. Moreover, Digital Experience Testing is a great way for organizations to ensure that their digital products and services comply with industry standards as well as meet the expectations of their users.

Learn how LambdaTest’s Unified Testing Cloud can help you achieve seamless digital transformation through efficient and reliable testing.

We’ll walk you through the steps of creating a digital experience testing strategy in this blog post.

Step 1: Determine the Goal of the Digital Experience Testing

To determine the goal of the digital experience testing, first, understand the project or product being tested. This will assist you in identifying the target audience and their specific requirements. Consider the organization’s business goals and objectives, as well as how the testing goal fits into them. Define the metrics that will be used to assess the testing’s success, such as user engagement, conversion rates, and overall performance. The goal should be reviewed and refined as needed throughout the testing process, as it may change as you learn more about the product and its users.

Step 2: Identifying Test Cases and Scenarios

Identifying key user journeys and interactions on a website or app entails analyzing how users typically interact with the site or app and identifying the most important and frequently used features and functionality. This can be accomplished through user research, analytics, and feedback from users.

After the key user journeys and interactions have been identified, test cases and scenarios based on those interactions can be developed. Creating test cases for specific user flows, such as registering for an account or making a purchase, as well as individual features and functionality, such as searching for products or updating account information, may fall under this category.

It is critical to consider different types of users and their various needs, such as new and returning users, as well as different devices.

Creating test scenarios that cover various combinations of test cases, as well as different types of user interactions and devices, will ensure that the website or application has been thoroughly tested and is functioning properly for all users.

Step 3: Formulate a Test Plan

After identifying test scenarios, a test plan for a digital experience would outline the specific testing scenarios that were identified during the project’s requirements gathering and design phases. This would include specifics on the steps and inputs needed to run each test, as well as the expected outcomes and any acceptance criteria that must be met. The test plan would also include a list of the resources and personnel needed to carry out the tests, as well as any test tools or equipment that will be used. Furthermore, the test plan would outline the testing schedule and milestones, including start and end dates for each phase of testing as well as any dependencies or risks that may impact the testing process.

Step 4: Set Up a Complete Test Pipeline

Creating a test pipeline for a digital experience entails several key steps, which include:

  • Creating a testing environment entails configuring the necessary hardware and software to mimic the production environment closely.
  • Identifying the testing devices, browsers, and operating systems: This includes identifying the most commonly used devices, browsers, and operating systems by the target audience and ensuring that tests on them are included in the test pipeline.
  • The testing infrastructure consists of selecting and configuring the testing tools and resources required to run the tests. Automated testing frameworks, load testing tools, and issue-tracking software are examples of testing tools.
  • Setting up a continuous integration and continuous delivery (CI/CD) pipeline that automates the testing process as much as possible is part of this. It entails integrating testing tools into the development process so that tests are executed automatically as part of the build process.
  • Managing test data entails the creation and upkeep of test data that can be used to test the various scenarios and use cases of the digital experience.
  • Managing test results entails documenting and analyzing test results, identifying and tracking issues, and reporting on overall digital experience quality.

Setting up a test pipeline aims to create an efficient, repeatable, and automated testing process that ensures the quality and usability of the digital product.

Step 5: Test Observability

Test observability is an important aspect of digital experience testing because it allows teams to see how their digital products perform and behave during testing. This visibility enables teams to identify and resolve issues quickly, as well as ensure that the digital experience is of high quality before it is made available to users.

Test observability is required in digital experience testing for the following reasons:

  • Identifying bottlenecks and performance issues: Test observability enables teams to see how the digital experience performs under various load and user scenarios, as well as identify any bottlenecks or performance issues that must be addressed.
  • Debugging and troubleshooting: Test observability enables teams to see what is going on behind the scenes when a test fails, allowing them to identify and troubleshoot the underlying cause of the problem quickly.
  • Improving test coverage: Test observability enables teams to see where their tests fail to cover specific aspects of the digital experience, allowing them to improve test coverage.
  • Monitoring production: Once a digital experience is in production, test observability enables teams to monitor its performance and behavior, allowing them to identify and resolve any issues that may arise quickly.
  • Test observability allows teams to measure the effectiveness of their testing efforts by providing insights into how tests are performing and which areas of the digital experience require additional testing.

Test observability is an important component of digital experience testing because it allows teams to ensure the quality and usability of their digital products before releasing them to users, as well as monitor and improve performance once in production.

Step 6: Documentation and Reporting

Documentation and reporting are critical components of digital testing because they provide a clear and detailed record of the testing process, including the steps taken, the results obtained, and any issues or defects discovered. This data is critical for debugging and troubleshooting, as well as communicating the status and progress of testing to stakeholders like project managers and development teams. Furthermore, documentation and reporting can help to ensure that testing is done consistently and can serve as a reference for future testing efforts. Overall, documentation and reporting contribute to a thorough, accurate, and transparent digital experience testing process.


Digital experience testing is essential for creating a seamless and enjoyable user experience. Omni-channel customer testing measures a brand’s customer experience across multiple channels and touchpoints. This includes evaluating the customer experience across various digital touchpoints, such as the website, mobile app, social media, email, in-store, and others. It ensures that customers have a consistent and seamless experience across all channels and that they can easily find the information and services they require.

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Engineer by qualification, a professional in digital marketing. Currently based in Bangalore with experience in writing for SaaS companies.

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